Primary Logos | Secondary Logos | Athletic Logos | Paired Logos
The Utah State University logo is the primary academic mark for USU Eastern. The logo should be used whenever officially referencing USU Eastern. Logos have been provided below for institutional use and download. Be sure to refer to the Visual Identity Guide for specific information and uses of Utah State University Eastern Logos.
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The Utah State University Eastern logo is the primary academic mark for USU Eastern. The logo should be used whenever officially referencing USU Eastern. For distinction purposes between Price and Blanding, the logo includes a Blanding campus version. Blanding may use either the primary logo or the Blanding campus primary logo. Note: because Price is considered the home base of USU Eastern, it is unnecessary to use the city reference.
Secondary logos are common in higher education. While a secondary logos may not be used in place of the primary logo, such as on official documents (letterhead, business cards, web sites, etc.) there are times when secondary logos are appropriate. A good rule of thumb to apply when making a decision is to compare formal versus informal uses. In formal situations, the college's primary logo should always be used. Secondary logos are acceptable in less formal situations such as on apparel and merchandise.
Athletic marks play in important role in higher education. As Utah State University Eastern will maintain its intercollegiate athletics teams, the USU Eastern Eagle will continue to be used. As a mascot, the Eagle should be used in athletic or spirit-building context only. That may include apparel and merchandise. It should not be used in conjunction with an academic department, unit, division or program.
College units, departments, offices, divisions, organizations, clubs, etc. are no longer permitted to create their own logos in place of the college logo. All pre-existing logos must now be discontinued and replaced with the current college logo. Entities are permitted, however, and encouraged, to reference their names beneath the logo. To have your department, office, auxiliary unit, etc., officially paired with the logo, please contact the Public Relations office at: 435-797-1358. (See the USU Eastern Visual Identity Guide for more detailed information.)